AIB has launched The Toughest Season photo book, a pictorial account of how hurling, football and camogie communities came together to support one another throughout one of the toughest years in history. Inspired by the strength of spirit within Gaelic games communities, AIB has partnered with Sportsfile, the GAA and the Camogie Association to publish The Toughest Season, which captures in 120 images the resilience of clubs, fans and communities before, during and after the Covid-19 lockdown.
All proceeds from the sale of the book will be donated to the AIB Together Fund, supporting Age NI, Alone, FoodCloud, Soar and Pieta House. Featuring in The Toughest Season are photos submitted by Ciara Buckley, Conor McKeown and Cian Monaghan.
This year saw club gates close and games cease yet club chairpersons, players and volunteers were never busier. The tougher the year was, the stronger we became. In the first few weeks of the first lockdown, 9,000 GAA club members provided support for almost 35,000 people. Earlier this autumn, AIB called on those across the country to take part by submitting their own images that depict their experience of 'the toughest season'. Along with Sportsfile imagery, the book is comprised of photographs from individuals across Ireland who have visually shared their own stories.