The Uncensored Diary of a Bookseller — guerilla bookselling

“Non dolet ipse Dolet, sed pia turba dolet.”“Dolet himself does not suffer, but the pious crowd grieves”.- Étienne Dolet as he was led through a mob to his death In 1546, French scholar, printer and sometime bookseller Étienne Dolet was arrested for printing 'blasphemous' books which approved of the doctrine of predestination. The French parliament ordered the burning of Dolet's book containing 'damnable, pernicious and heretical doctrines'. A great fire was made in Place Maubert in the city of Paris. Dolet was hung on gallows and thrown into the fire with his books. Both were burnt to ashes. On a...

“Know when to fight and when not to fight. Avoid what is strong and strike at what is weak. Know how to deceive the enemy: appear weak when you are strong, and strong when you are weak.”- Sun Tzu (The Art of War)Ho Chi O’ Leary has developed a system of bookselling uniquely designed to combat lockdowns, inflation, wars and Amazon. A distinctive series of hit-and-run's, under-pricing in vast quantities and Tet offensive-marketing. Ho Chi O’ Leary is the architect of guerilla bookselling. Covered in camouflage of pulp paperbacks, antiquarian ephemera and oak biscuit crumbs, he networks his way across...