The Uncensored Diary of a Bookseller — guerilla bookselling

Unconventional Customers #132

Posted by Wally O Neill on

As you glance around the unkempt interior, amid hazardously stacked towers of paperbacks, creeping advancing shelves and cobwebbed crevices, you may not automatically think of love, but a bookshop, even one like Red Books, can be a place of pure romance. And that’s not a reference to the discoloured leaning tower of Maeve Binchys. No, this is a place where out dated concepts like hope and empathy and romance still live. It is also a place where intrigue runs riot. This place can bring people together but it can also divide them. A bookseller must give everything to the cause....

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Burning Booksellers at the Stake

Posted by Wally O Neill on

“Non dolet ipse Dolet, sed pia turba dolet.”“Dolet himself does not suffer, but the pious crowd grieves”.- Étienne Dolet as he was led through a mob to his death In 1546, French scholar, printer and sometime bookseller Étienne Dolet was arrested for printing 'blasphemous' books which approved of the doctrine of predestination. The French parliament ordered the burning of Dolet's book containing 'damnable, pernicious and heretical doctrines'. A great fire was made in Place Maubert in the city of Paris. Dolet was hung on gallows and thrown into the fire with his books. Both were burnt to ashes. On a...

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Guerilla Bookselling

Posted by Wally O Neill on

“Know when to fight and when not to fight. Avoid what is strong and strike at what is weak. Know how to deceive the enemy: appear weak when you are strong, and strong when you are weak.”- Sun Tzu (The Art of War)Ho Chi O’ Leary has developed a system of bookselling uniquely designed to combat lockdowns, inflation, wars and Amazon. A distinctive series of hit-and-run's, under-pricing in vast quantities and Tet offensive-marketing. Ho Chi O’ Leary is the architect of guerilla bookselling. Covered in camouflage of pulp paperbacks, antiquarian ephemera and oak biscuit crumbs, he networks his way across...

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